Brief: Brand and Website redesign
It is very easy to over-design things. I knew Mark had used other designers and had never been happy.
Mark was looking for something clean but wasn't sure what. He had tried a couple of other designers and then me. He was a bit cautious at first and I knew he would be difficult to please so I deliberately under-designed the site. It worked and Mark loved it.
It was a difficult project as mark was travelling for months at a time and in places where the only form of communication was satellite phone. Many of his decisions were emailed or phoned to me from airports, just before he left on another trip.