Brand Identity and Collateral
for Wolf Passive Homes
Following initial research into this new product and into the selfbuild market at which the product was to be targeted. We devised various names. Wolfbloc was the preferred option as it is easy to remember and offered 'strength in numbers'.
Once the branding work was complete we designed various items, all with a similar theme, which touched on the environmental qualities of the product. We briefed a copywriter to write appropriate copy and delivered all collateral to the NEC in Birmingham for immediate use at the Homes and Renovation show. Feedback to date has been very positive.