We were asked to design a corporate identity for a growing business in Exeter called MOHITO.
MOHITO specialise in providing both treatments and products for clientele with Afro, Mixed Textured and Curly Hair in the South West.
We created the typeface based on the client's brief, reflecting a feel evocative of art deco styles from the southern United States, whilst the logo itself was developed from the letter M and the classic silhouette of a 'bob' hairstyle.
The client was very happy with the result and rolled out the corporate ID across their website, business stationary and shop front. Longer term ambitions for the brand include product packaging, promotional materials and point of sale.