Centrespace Corporate Identity
As part of the ongoing improvements to the building, gallery and profile of Centrespace it was decided that there was a need to improve the corporate identity which had become tired and restrictive since its instigation in 1999.
An internal competition was put forward for concepts, which we won. We then slowly evolved the final brand with the help of the 25 or so Centrespace members.
We felt that due to the number of third parties producing printed materials for exhibitions, the brand needed a fairly robust set of Branding Guidelines. The 14 page document covers everything from logo usage to directional signage and third party posters.
The corporate identity is currently being implemented through a new gallery brochure and selected signage and will be fully functional soon.