Pete Poland Design
CASE STUDY -
The Draft Regional Spatial Strategy
Client: SWRA
Branding
The RSS is a comprehensive set of documents outlining planning requirements and policies for the South West Region for the next 20 years. It has been created by the SWRA, which is the Regional Planning Body for the South West Region.
We created the RSS brand, using a graphic logotype and background photography and incorporated, where appropriate, a satellite image of the whole region. The concept being that the SWRA had an objective overview of the region due to the nature of its membership. The brand has been used across a spectrum of materials, from newsletters to exhibition panels, including the publications that went to public consultation in the summer of 2006.
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