South West Integrated Regional Strategy Document
We were asked to formulate a concept to illustrate the importance of an integrated approach to the future in the South West Region for a document called Just Connect! Our response literally interpreted the brief by creating an illustration which made logical connections between issues which may not obviously have any connection.
Although the concept appeared a little surreal, it answered the brief perfectly and was carried through the document by the Regional Key Aims which were also seen to 'cross pollenate' giving a definite sense of integration.
Just Connect! is a 32 page document with a foldout section and covers, it has been reprinted twice since its first run in 2004.