Admiralty Digital Products Branding

Over a period of about five years we helped the UKHO develop a style for their suite of digital products.

The first product which became available in about 1997 was ARCS, a rasterised version of the Admiralty paper chart.

The UKHO identified two markets for this product and created two brands - ARCS Navigator for commercial shipping and ARCS Skipper for the consumer, boating market.

Admiralty TotalTide was launched in 2001 and Digital List of Lights followed shortly afterwards, we evolved brochures and packaging for these two products from their inception until 2006 and we are very proud to have done so.

Visit the UKHO website Here

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